Entrepreneurship - Knowing Your Market And Your Customer

I read this about Bill Aulet who runs Entrepreneurship programs at MIT. A quote from the link about Bill:

"Bill is a serial entrepreneur with a 25-year track record of success in business, having directly raised more than $100 million in funding for his companies and led the creation of hundreds of millions of dollars in market value in those companies. He ran two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and SensAble Technologies)."

Imagine being coached by someone like that. That is the kind of teacher I would like to see. A person with enormous experience in his field.

A quote from here:

"You want to find a market where you have the ability to totally dominate that market in a relatively short time period. And narrow focus markets is the best way to do this."

A nice video on enduser profiling here.

Additional reading:

1. http://www.business-standard.com/article/companies/put-in-your-blood-sweat-tears-5-traits-of-our-most-successful-founders-117022700510_1.html
2. https://courses.edx.org/courses/course-v1:MITx+15.390.1x_1+1T2015/00fabf9476604b4baf7061440cb75657/
• Excellent article: http://techcrunch.com/2014/03/15/avoid-stagnation-why-acceleration-trumps-incubation/
3. http://vbala99.blogspot.com/2015/07/entrepreneurs-criminals-and-line.html
4. An interesting entrepreneur: http://economictimes.indiatimes.com/magazines/panache/deepak-ravindran-a-dropout-who-is-now-his-colleges-biggest-hirer/articleshow/48782695.cms

Published on

9/13/15, 4:10 PM

India Standard Time