Advertising In Facebook (FB)

I read this article on the effectiveness of advertising in FB. I remember discussing this about a year back with a friend. I had said to her then that I didn't think it would be effective because people come to FB to network and are not likely to be in a buying mood.

Other articles I read then seemed to indicate that advertising in social media was catching on and one could not afford to ignore them. I would love to see some figures that throw some light on this.

 Published on

5/18/12, 8:28 PM

India Standard Time