Thursday, July 13, 2017

When You Hate Whom You Love


Here’s how our brains work, as revealed by decades of psychological research: If we are thinking about something pleasant when a positive word pops up, we are quicker to categorize it as positive; but when a negative word pops up, we are slower to put it in the negative category. Likewise, if we are thinking about something unpleasant, we will be slower to categorize positive words and quicker for negative ones.

This task allows researchers to actually quantify people’s feelings towards their significant others, by calculating how quickly they respond to positive words and negative words after seeing their significant other’s name.


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