I read this excellent article (http://www.hmtweb.com/blog/2007/08/bounce-rate-and-exit-rate-what-is.html) on "bounce rate" and "exit %".
I was trying to figure out the Google Analytics report and I saw both these metrics. They both sounded the same to me. So I did a search on these two metrics to understand the difference between the two. And the article above seemed like what the doctor ordered. Good reading.
Published on
4/11/11, 2:56 PM
India Standard Time
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