Google controls 46% of all online ad spend as per this (http://www.linkedin.com/news?actionBar=&articleID=879885365&ids=0Vc3wQczAVdPwIdjoPdjwUejsUb34RejsVcz4Ue2MPejoRe3sNe3wIej4Tc3gTdPsU&aag=true&freq=weekly&trk=eml-tod-b-ttle-4&ut=2Lyr9depbnN4Y1) article. Facebook is about 2%.
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